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NAICS Code· 541910

Marketing Research and Public Opinion Polling

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services Cross-References. Establishments primarily engaged in--Show more

NAICS 541910 – Marketing Research and Public Opinion Polling encompasses the systematic collection, analysis, and interpretation of data to inform policy decisions, public communication strategies, and program evaluation across federal agencies. This sector includes survey design, focus group facilitation, statistical modeling, sentiment analysis, and behavioral research methodologies used to assess public attitudes, stakeholder perceptions, and program effectiveness.

67
Active Contracts
$131.2M
Total Obligations (12mo)
163
Awarded Contracts (12mo)
97
Contractors Awarded (12mo)
-74.6%
YoY Growth

Industry Spending Overview

Federal obligations, top companies and agencies, and related industry codes for NAICS 541910.

AI Industry Description

NAICS 541910 – Marketing Research and Public Opinion Polling encompasses the systematic collection, analysis, and interpretation of data to inform policy decisions, public communication strategies, and program evaluation across federal agencies. This sector includes survey design, focus group facili...

NAICS 541910 – Marketing Research and Public Opinion Polling encompasses the systematic collection, analysis, and interpretation of data to inform policy decisions, public communication strategies, and program evaluation across federal agencies. This sector includes survey design, focus group facilitation, statistical modeling, sentiment analysis, and behavioral research methodologies used to assess public attitudes, stakeholder perceptions, and program effectiveness. In the government contracting landscape, these services are critical for evidence-based decision-making, citizen engagement initiatives, and compliance with performance measurement mandates under frameworks like GPRA and the Results Act. Contractors in this space often deploy mixed-methods approaches, combining quantitative polling with qualitative ethnographic techniques to deliver actionable insights tailored to complex public sector challenges. Top contractors in this sector include Deloitte Consulting LLP, which leverages its data analytics and public sector expertise to deliver large-scale opinion research and policy evaluation services. The competitive landscape is dominated by large primes with robust research divisions, though mid-sized firms specializing in survey methodology and data visualization also hold significant market share through targeted task orders. Key government buyers include the Department of Veterans Affairs, Department of Defense, Department of Homeland Security, Department of Transportation, and Department of Health and Human Services. These agencies deploy marketing research to evaluate veteran satisfaction, assess public compliance with safety campaigns, measure community response to emergency protocols, and gauge the effectiveness of health outreach initiatives. Demand is driven by statutory reporting requirements and the need to align programs with evolving public sentiment. The market offers strong opportunity density for firms with expertise in survey instrumentation, longitudinal data analysis, and secure handling of sensitive respondent data. Growing emphasis on equity-focused research and real-time feedback loops is expanding demand for agile, tech-enabled polling platforms and AI-assisted text analytics. Contractors with certified methodologies and experience in federal data governance frameworks are best positioned to compete.

Key Performance Metrics

Total Obligations

L12M
$0

Active Contracts

0

Awarded Contracts

L12M
0

Contractors Awarded

L12M
0

Year-over-Year Growth

-74.6%vs previous 12 months

Top Contractors & Agencies

Top Companies

1
NATIONAL OPINION RESEARCH CENTER4 contracts
$47.1M
2
RESEARCH TRIANGLE INSTITUTE2 contracts
$12.8M
3
IGNITED LLC4 contracts
$12.0M
4
DIX-GRA, INC.1 contract
$12.0M
5
THE DISTRICT COMMUNICATIONS GROUP LLC20 contracts
$5.4M

Top Agencies

1
Department Of Health And Human Services17 awards
$64.2M
2
Department Of Veterans Affairs9 awards
$16.1M
3
Department Of Homeland Security5 awards
$13.4M
4
Department Of State65 awards
$11.1M
5
CDC Office Of Acquisition Services1 award
$6.5M

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NAICS 541910 FAQ

Frequently Asked Questions

NAICS code 541910 covers Marketing Research and Public Opinion Polling. This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services Cross-References. Establishments primarily engaged in--

Recently Posted in Marketing Research and Public Opinion Polling

NAICS: 541910
New
SLED
Call 001 612187-134319The Massachusetts Department of Transportation is seeking qualified proposers for the Design-Build replacement of the Chicopee Bridge (C-13-038) over I-391 at State Route 116, identified under Solicitation Number 612187-134319 and Federal-Aid Project No. HIP(NGB)-3912(004)X. The project, located in District 2, Massachusetts, requires a comprehensive approach encompassing highway and civil works, traffic and pedestrian management, stormwater and environmental controls, and utility coordination, all aligned with the Base Technical Concept and project-specific reference documents outlined in Volume II of the RFP. Proposals must be submitted as two distinct components—a Technical Proposal capped at 40 pages in searchable PDF format and a Price Proposal submitted via the Bid Express platform—with strict adherence to formatting, submission deadlines, and electronic signing requirements. All proposers must furnish a Proposal Guaranty equal to 5% of the Price Proposal, a Performance Bond, a Payment Bond, and a Bid Bond, while also complying with Massachusetts state law, federal regulations, and specific public records statutes under M.G.L. c. 66 and 950 CMR. The contract will be awarded on a Best Value basis, evaluating technical merit at 100% weighting—split between DB Technical Approach (65%) and DB Project Management and Coordination (35%)—with the winner determined by the lowest Overall Value Rating, calculated as total price divided by cumulative technical score. The contract is structured as a lump sum arrangement, requiring a single fixed price covering all design, construction, engineering, quality control, warranties, and incidentals, with individual unit costs provided for bid items but not aggregated into a disclosed total contract value. Contractors must demonstrate compliance with Massachusetts laws, non-discrimination policies, immigration regulations under Section 274(e) of the Immigration and Nationality Act, and affirmative action obligations, including the submission of Affirmative Action Certificates and efforts to include Disadvantaged Business Enterprises. Organizational Conflict of Interest disclosures and diligent inquiry certifications are mandatory, and all proposal documentation must be submitted via designated secure channels, with escrow documentation certified as the exclusive basis for price determination. The project schedule includes key milestones such as baseline schedule approval, fabrication, multiple construction phases, substantial completion, punch list development, and final acceptance, with review cycles for submittals limited to 30 days. Key personnel are
Massachusetts Department of Transportation

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NAICS: 541910
Closed
Federal
Notice of Intent to Award a Sole Source Commercial Simplified Acquisition Procedures (SAP) Purchase Order for Supply Chain Monitoring – Infant FormulaThe Food and Drug Administration intends to award a sole source firm-fixed-price commercial service contract to Circana, LLC for supply chain monitoring of infant formula in the United States, leveraging its unique capability to provide critical data necessary to support the FDA’s ongoing efforts to address the infant formula shortage. Under the authority of FAR Part 6.103-1, Circana is the only known source capable of delivering the required insights, as no other vendors have demonstrated the ability or expressed interest in meeting the agency’s specific needs. The acquisition will be conducted under simplified acquisition procedures per FAR Part 12, classifying the service as commercial. The contract is valued at $22.5 million and falls under NAICS code 541910 for marketing research and public opinion polling. The deliverables consist of two line items: CLIN 1, providing two user licenses for the Out of Stock Tracking Solution, and CLIN 2, providing one user license for Liquid Data Go, both with an estimated delivery date of July 30, 2026, and valid for one year. The notice is not a request for competitive bids; however, any other firm wishing to be considered must submit a capability statement demonstrating its ability to satisfy the requirements by the deadline of May 10, 2026, at 5:00 p.m. Eastern Time. Responses must be sent to Haroon Gulzar at the FDA, and the government retains full discretion to determine whether to proceed with sole source award based on any submissions received. The contract will be performed by Circana in Chicago, Illinois, with administrative oversight from the FDA’s Office of Acquisition and Grant Services in Rockville, Maryland.
FDA Office Of Acq Grant Svcs

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CLOSED

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NAICS: 541910
New
SLED
Performance Analytics and ReportingThe contract titled Performance Analytics and Reporting is a subcontract under the External Relations division of the Port of Seattle, focused on measuring and analyzing campaign performance through key performance indicators including audience reach, engagement levels, and return on investment. The work will support data-driven decision-making by delivering comprehensive insights into marketing and communication efforts, ensuring alignment with strategic goals. The contract is classified under NAICS code 541910, which pertains to other technical and professional services, and was posted on July 4, 2026, with no specified set-aside type or place of performance details. The solicitation is accessible via a public portal managed by the Port of Seattle, indicating it is part of their procurement process for external professional services.
External Relations

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3 days ago

DEADLINE

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NAICS: 541910
New
SLED
Digital Campaign Performance Analytics and ReportingThe contract seeks a subcontractor to track, analyze, and report on the performance of digital marketing campaigns using established analytics tools. The scope includes delivering actionable insights, data-driven optimization recommendations, and comprehensive post-campaign summaries to improve future campaign effectiveness. The work requires proficiency in digital analytics platforms and the ability to translate complex metrics into clear, strategic guidance for stakeholders. This subcontract is issued under NAICS code 541910, indicating it relates to other professional, scientific, and technical services. It was posted on July 3, 2026, with a response deadline of August 4, 2026, and is managed by the External Relations agency under the Washington office. There is no set-aside designation specified, and the place of performance and point of contact details are not provided. Proposals must be submitted through the designated portal linked in the solicitation.
External Relations

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4 days ago

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NAICS: 541910
New
SLED
Advertising Equity Audit Services
1700 - Research & Problem Gambling

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5 days ago

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NAICS: 541910
New
Federal
2027 & 2029 NCSES Survey of Science and Engineering Research Facilities Sources SoughtThe National Science Foundation’s Division of Acquisition and Cooperative Support is seeking information from potential contractors for the FY 2027 and FY 2029 cycles of the Survey of Science and Engineering Research Facilities, under solicitation number 49100426K0006, with responses due by July 15, 2026. This sources-sought notice is for market research only and does not constitute a solicitation or obligation to award a contract. The work involves collecting, processing, and analyzing data from U.S. research-performing institutions on the capacity and characteristics of their science and engineering research facilities, with deliverables including a detailed database, structured microdata and metadata files for the NCSES repository, cumulative data files compatible with tools like the Data Table Builder, methodology reports, technical notes, and survey overviews. All data must be handled in accordance with the Confidential Information Protection and Statistical Efficiency Act of 2018, FISMA, and FIPS standards, requiring strict confidentiality protections and secure electronic delivery via authenticated FTP or similar secure transfer methods. Data must be structured in machine-readable formats with standardized schemas for tagging and metadata. A comprehensive Confidentiality Plan and Data Security Procedures document must be submitted for approval by the NCSES Chief Statistician and Contracting Officer’s Representative prior to any data access, detailing physical and network security, access controls, data use agreements, and disclosure protocols, with unannounced site inspections permitted. All contractor personnel, including subcontractors, must sign annual individual data use agreements and complete confidentiality training, while the organization must annually submit nondisclosure statements and evidence of compliance with the NSF Common Rule for Human Subjects. The contract requires implementation of integrated Quality Assurance and Quality Control plans covering the full survey lifecycle—from data collection and editing to imputation and table validation—with risk assessments tied to budget, schedule, and data quality, submitted for approval within four weeks of award. The place of performance is Alexandria, Virginia, and the North American Industry Classification System code listed is 541910, though respondents are instructed to self-certify their small business status under NAICS 541611 with a size standard of $24.5 million. Responses are limited to five pages in 12-point Times Roman font, with no pricing, marketing materials, or brochures permitted. The contractor must conduct an initial meeting with NSF and NCSES staff within two weeks of award and deliver final data tables within three weeks of receiving comments from
Division Of Acq And Cooperative Support

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5 days ago

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in 9 days
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NAICS: 541910
New
SLED
Data Collection & Survey Design for Judicial CompensationThis contract seeks a subcontractor to design and administer surveys aimed at gathering detailed stakeholder feedback on judicial compensation, workload pressures, and retention challenges within the Kentucky judicial system. The work involves crafting scientifically valid survey instruments, ensuring broad and representative participation from judges, court staff, and other relevant stakeholders, and applying appropriate data collection methodologies to yield actionable insights. The project requires expertise in survey methodology, data analysis, and the ability to navigate sensitive institutional dynamics to obtain honest and comprehensive responses on systemic issues impacting judicial sustainability. The contract is categorized under NAICS code 541910 for other scientific and technical consulting services and is issued by the Legislative Research Commission of Kentucky with a submission deadline of July 26, 2026. Performance is expected to be conducted across Kentucky, with no specific city designated, allowing flexibility in outreach and data collection methods. The solicitation is open for subcontractors to respond, with no set-aside restrictions specified, and the full terms can be accessed via the provided state portal link. Success will depend on the ability to deliver reliable, anonymized data that informs policy decisions regarding judicial compensation and staffing, with an emphasis on confidentiality, ethical conduct, and methodological rigor.
Legislative Research Comm

POSTED

6 days ago

DEADLINE

in 20 days
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NAICS: 541910
New
SLED
Survey Design & Final Impact ReportingThe contract entails the design and implementation of participant surveys for the Walktober 2026 program, along with the collection and analysis of resulting data to evaluate program performance. The work includes gathering feedback from participants, measuring participation metrics, and translating findings into actionable insights to inform future iterations of the initiative. A comprehensive final summary report will be produced, documenting outcomes, participant experiences, and strategic recommendations to enhance the effectiveness and reach of the program in subsequent years. The solicitation is categorized as a subcontract under NAICS code 541910, indicating professional, scientific, and technical services related to survey research and data analysis. It was posted on June 30, 2026, with responses due by July 23, 2026, and is administered by the Transportation Department of California. The place of performance and point of contact details are unspecified, but the work is directly tied to the operational goals of Walktober 2026, with all deliverables expected to support evidence-based improvements to public health and community engagement efforts through walking initiatives.
Transportation Department

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6 days ago

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in 17 days
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NAICS: 541910
New
SLED
Performance Reporting and Data AnalysisThe contract involves comprehensive performance reporting and data analysis services focused on tracking key performance indicators for marketing campaigns, analyzing media impressions and engagement metrics, and producing detailed progress reports to evaluate campaign effectiveness. The work requires the use of data-driven insights to recommend strategic adjustments that optimize campaign outcomes, ensuring alignment with performance goals. Services are to be delivered under a subcontract arrangement under NAICS code 541910, which covers other scientific and technical consulting services, and is being procured by the state of Utah. Proposals must be submitted by July 28, 2026, with the opportunity posted on June 30, 2026, and accessible through the Utah BonfireHub platform. There is no specified set-aside classification, location details, or point of contact provided in the available information.
Utah

POSTED

6 days ago

DEADLINE

in 22 days
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NAICS: 541910
New
SLED
Market Research and Enrollment AnalyticsTexas State University is seeking a subcontractor to conduct comprehensive market and competitor analysis, enrollment trend forecasting, and demographic research to inform and refine its international student recruitment strategy. The scope of work requires detailed insights into global education markets, identification of emerging student sources, and analysis of competing institutions’ recruitment approaches to position Texas State effectively. The contractor will be expected to deliver data-driven projections and actionable intelligence that align with the university’s enrollment goals, utilizing current and historical trends, cultural and economic factors, and institutional benchmarks. The contract is posted under NAICS code 541910, indicating it falls under other scientific and technical consulting services, and is available through the Texas SmartBuy portal. The solicitation has a submission deadline of July 23, 2026, with the opportunity posted on June 30, 2026. There is no set-aside classification specified, and while the exact location of performance is not defined, the work is being conducted in support of Texas State University’s administrative and strategic objectives. Interested parties must submit their proposals through the provided online portal before the deadline.
Texas State University

POSTED

6 days ago

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in 17 days
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NAICS: 541910
New
Federal
Notification of Intent Sources Sought Notice ID: N0042125RFPREQ54000MA0178The U.S. Department of Defense, through the Naval Air Warfare Center Air Division in Patuxent River, Maryland, is conducting market research via a draft Sources Sought notice for a potential single-award Indefinite-Delivery, Indefinite-Quantity (IDIQ) contract under NAICS code 541910. The solicitation number is N00421-25-RFPREQ-54000MA-0178, with a deadline for industry feedback set for July 15, 2026. This notice is strictly informational and not a formal solicitation, as no responses are required and all pricing remains TBD. The contract will support cyber research, design, integration, development, testing, and engineering services for naval aviation systems, using a hybrid performance-based and level-of-effort approach governed by a Performance Work Statement and Quality Assurance Surveillance Plan. Contract line items include Firm Fixed Price and Cost Plus Fixed Fee arrangements for labor, with additional Cost No Fee CLINs for other direct costs and travel. The government intends to award based on best value trade-off, evaluating past performance, corporate experience, technical approach—including management resourcing and understanding of work—as well as cost. The place of performance is Patuxent River, Maryland, with delivery and inspection occurring at destination per FOB Destination terms. While no formal packaging, marking, or security clearance requirements are specified, the effort qualifies for an exemption under Executive Order 14402 due to its R&D nature. Aggregate feedback from 36 respondents indicated strong interest from small businesses, leading the government to consider a small business set-aside without further socioeconomic sub-categories. Detailed evaluation factors, contract clauses, and administrative data such as payment offices, accounting codes, or COR contacts have not been finalized and will be defined in the upcoming full solicitation.
Naval Air Warfare Center Air Division

POSTED

6 days ago

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in 8 days
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NAICS: 541910
SLED
Performance Reporting & AnalyticsThe contract titled Performance Reporting & Analytics requires the compilation of monthly performance reports featuring key performance indicators and the conduct of quarterly strategy reviews to evaluate the effectiveness of ongoing campaigns and propose actionable improvements. This subcontract is issued by the DeKalb Regional Land Bank Authority in Georgia under NAICS code 541910 for professional, scientific, and technical services. The solicitation was posted on June 29, 2026, with a response deadline of July 17, 2026, at 9:00 PM Eastern Time. No specific location for performance or point of contact is provided, and no set-aside classification is listed. Interested parties must submit proposals through the referenced online portal prior to the deadline to be considered for award.
DeKalb Regional Land Bank Authority

POSTED

7 days ago

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in 11 days
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